Energy and Great Health!

As the sun bursts through the banyan trees here in Naples, it reminds me of how connected we are to nature. Without the sun there is no life. And morning rain has left droplets on the elephant ears. Find out more about heath with me. More »

The Good Life

Everyone wants it, or some form of it. How can you get it? Who has the best plan? What really works? I have taken a few plans apart and guess what? They all have some similar thread. Make sense? Talk with me about it. More »

Life Goes On

Unless you are dead, life goes on! And we should do everything we can to make the very best of what we have been given. When we look to nature, everything is perfect and balanced. That is your goal as well. Join me as I discuss how to balance your crazy life. More »

Everyone Wants a Piece!

Food, space, air, money... What makes the world go around? Marketing is always around us and how best to market what you do is key in society. Tweet, Facebook, Pinterest, and much more. It is a thank you economy and I get down to the nitty-gritty here. More »

 

Simplifying Marketing

Fortune teller São Paulo Today I walked for about 45 minutes from my hotel here in sunny São Paulo to the center of this mega metropolis. I’m at the Cultural Bookstore which is in reality a shopping mall on the main drag, Paulista Avenue. Christmas, at least the festive trappings, are evident everywhere. It’s 92 degrees outside and business as usual. Men and women hustle from office to restaurant to grab a quick bite. Dark suits, the kind I shed years ago for my entrepreneurial freedom, dart in and out of the myriad of offices here. I wonder how much they make and how hard they are trying to impress on another. It’s a game in the most competitive of markets.

As I am about to cross a side street I look up and see this sign someone had to climb to attach. It’s says, “Binding Love Guaranteed – Payment After Results.” Of course it’s some sort of fortune teller and interesting marketing, to say the least.

Love is one of our six basic needs. Tie your marketing to one or more of the relatable needs and you’re well on your way with a good campaign. Can you see why?

I’ve always taught that you find something relatable to hitch your campaign to and you need only to guide your potential customer to your door. The sign does an okay job. We need love. The marketer guarantees results. And, on top of that makes it absolutely risk free. Brilliant. Call me; here’s my number (last thing on the sign.)

Thoughts, questions?

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