My Four Rules of Time

One of the first things I learned from Mom growing up is that time is perishable. It means I couldn’t save it, and I could only spend it. And because time could only be spent, about the only thing I could think of was to find ways to spend it differently. I [...]

Why Starbucks Can Do Almost Anything

I’m sitting here at a Starbucks, talking to a barista who tells me no one has complained about their recent price increase. Want to guess the reason?

I’m guessing it’s the same reason people decided to pay $3 for a latte in the first place. Starbucks made themselves into a commodity many wanted.

I was [...]