So When is it OK to Fake it Till You Make It?

Wow, there is a lot of controversy over faking it until you make it.  I didn’t know that so many people were confused about this.  And the reason is, because they don’t know if they should or shouldn’t.  We’ve come so far in science and medicine to know that the placebo effect works every time. [...]

Fake It Till You Make It

I don’t like the way that sounds – fake it until you make it – because it sounds like you’re trying to be dishonest about yourself.  But are you?  Can you be?

The answer to the second question is, Certainly!  It’s called acting!  And we ALL do it in some shape or form.  In everything we [...]

Huge Companies Humbling Themselves or Fading Away

If you were a visitor to this planet, you’d probably wonder why everyone was under such stress.  Looking around, it’s not apparent that we’re in a recession – not at this writing.  And I know you can choose not to participate in that, but I want to tell you what I think about the current [...]

Who am I and Why Should You Listen to Me?

Just in case you’re not familiar with me, let me tell you a little about myself.

For more years than I care to count, I’ve been figuring out marketing strategies for an incredibly diverse set of businesses.  There are dozens of examples and I’ve had a lot more victories than I’ve had defeats.

From this vast experience, [...]