Amazon Marketing

by Dave Jackson

Did you have a nice weekend? Everything you planned? We checked out a new church Sunday, called “Summit” church. They’ve been meeting at the local high school and I am sure this group is going to grow with or without us. They’re doing the right thing.

I want to let you know what I’ve been up to the past few weeks. It’s really exciting to me because I believe it will help a lot of people. This project came straight from my heart and has been so easy to put together.

What I’m doing is writing a small book on marketing using my experience in the Amazon Jungle. I grew up around many plants and animals that are prime examples of what it takes to make it. The fun part of the whole book is how I relate those critters and flora to humans.

My Dad, who was a missionary in Brazil for over thirty years, always had a slide presentation at churches when he came home from the field. I remember him working hard to make his presentation easier for people to relate to.

For instance – how do you relate that you buy all of your groceries every six months? That you need to learn how to become a jack-of-all trades? And what about the 700 mile trip to the dentist?

Dad was good at relating; putting it in terms that people living in suburbia could wrap their mind around. And so that’s what the book is about – relating how everything jungle will help you become a better person at your business.

I hope you’ll join me. The first few chapters look really exciting!

As a sneak peek – I tell about the first animal you’re likely to find in the Amazon, a parrot. Parrots as pets used to be around when you’d land coming from the United States – right at the airport.

They do pretty well in cages, but in the jungle they are so fascinating. Parrots nest in one of two places – either the hollow of a tree, or a small cave they make in the side of a cliff. Both are high enough so they are away from predators like snakes. Plus, parrots stay in groups, called “pandemoniums” – they make a LOT of noise. But a bonus comes to the cliff dwellers as they ingest the clay from the cliff as a means to absorb toxins from berries that make up their diet.

Parrots, like almost all animals I saw in the jungle, are keenly aware of their surroundings. You can’t approach them as they will simply fly off. You can keep luring them with food – but they will only come around if there is a lack of food in their community. In the jungle, this is rare.

So how do you make friends with a parrot?

The locals make friends with the babies. They sometimes steal them from the nests and raise them by hand. After months of feeding and training – these new parrots will bond with the owner for life, all because of trust.

In fact, my parrot, a yellow-headed Amazon, did not have a cage. He lived in our home, making his perch near the roof. He was around most of the time – but sometimes my parrot would wander off with other parrots for weeks at a time. We never clipped his wings and he flew where he wanted. Total trust.

Okay, so how does this relate to you?

Like the parrot – you need to shelter your business mentally from negativity. And stay motivated by hanging with your “pandemonium”. Make sure you have a group of positive parrots around you! Even so – take your daily dose of detoxing clay in the form of scripture reading and other motivational books.

When you get near a wild parrot, they simply fly away. They always have the advantage. If caught, though trained, they will never trust you. So how does this relate to marketing? This we have to take to the domesticated parrot world.

When you approach a pet parrot, most will have no problem with you. They will check you out making eye contact. If they don’t trust you, they will physically show you in several ways. First – they’ll back up a bit. Next, watch their wings – they normally raise them just a bit in a defensive move. And lastly, if they feel you will harm them – they’ll call out and may go for your fingers or whatever else is sticking out.

You can easily relate this to your prospecting to people. They do the same thing. If they trust you, you can get them to eat out of your hand. If they don’t – you will know right away by looking for signs of defensiveness. Be good at being cognoscente of people’s actions.

Bottom line today – you must first gain trust before you can make a move. It’s that simple.

Next time – I’ll share a little about what I learned from the beautiful jungle orchid – and how it can help you day to day. I hope you’ll join me then.

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2 comments

Katie May 21, 2007 - 2:06 pm

It looks great. I am already laughing, but it is so true. Can’t wait to read the rest of it.

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Ronna May 21, 2007 - 3:40 pm

Well said! You always have such inspiring words! I too, can’t wait to read the rest! Thanks for sharing!

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