Today I sat at the breakroom table of a local dermatologist. We were discussing how it would make a lot of sense for him to offer a health product to his patients, allowing them to “enroll” under him. This especially made sense when over half of his clientele move north in the summer.
In walked his nurse/assistant with a fat folder of papers. I quipped that I thought computers were supposed to relieve us of so much paper! He replied that over 60% of his patients were already in a new “computerized” system that would allow him to pull up their charts from any terminal in any room. In addition, he could fax off a prescription from any keyboard.
So how does this relate to network marketing?
I soon thought of what cool tools we use in our networking business. One of our successline uses an iPAQ. Another consultant uses a Palm. I own a Sony Clie, but don’t use it. It sits in the cradle on my desk. Am I in the dark ages as far as personal planners (organizers, sorry!)?
But we do use everything else. Cell phones, the Internet, instant messaging, and sometimes the wired phone.
That’s one reason network marketing is becoming more and more an accepted form of moving product. Technology is in our favor. Many network marketing companies term themselves as “Internet marketing” companies, and rightly so. As in the case of the doctor, his patients, once signed-up, can benefit by logging on anywhere on the globe, in their underwear, and place an order that would benefit the doctor through a residual on the sale. I can’t do that with Costco or Sams.
Yes, they both give me discounts and I can shop both online, but say I told you they are the coolest place on earth and you shop there, guess what? I don’t get anything (‘cept maybe a thank you! from you.)
But “Tech Power” doesn’t stop there.
During this writing, John, my UPS driver left a shipment at the door we placed online less than a week ago. When network marketing started, UPS and FedEx weren’t even around. What’s amazing is that I can sneak online at any time and see just where the package is.
So put those together: cell phone, e-mail, wired phone, Internet, UPS, FedEx, and you have why network marketing is growing so fast. The old method of distribution is broken. The new method is sending a product through a network of consumers without a jobber or middleman.