Tech Power Networking

by Dave Jackson

Today I sat at the breakroom table of a local dermatologist. We were discussing how it would make a lot of sense for him to offer a health product to his patients, allowing them to “enroll” under him. This especially made sense when over half of his clientele move north in the summer.

In walked his nurse/assistant with a fat folder of papers. I quipped that I thought computers were supposed to relieve us of so much paper! He replied that over 60% of his patients were already in a new “computerized” system that would allow him to pull up their charts from any terminal in any room. In addition, he could fax off a prescription from any keyboard.

So how does this relate to network marketing?

I soon thought of what cool tools we use in our networking business. One of our successline uses an iPAQ. Another consultant uses a Palm. I own a Sony Clie, but don’t use it. It sits in the cradle on my desk. Am I in the dark ages as far as personal planners (organizers, sorry!)?

But we do use everything else. Cell phones, the Internet, instant messaging, and sometimes the wired phone.

That’s one reason network marketing is becoming more and more an accepted form of moving product. Technology is in our favor. Many network marketing companies term themselves as “Internet marketing” companies, and rightly so. As in the case of the doctor, his patients, once signed-up, can benefit by logging on anywhere on the globe, in their underwear, and place an order that would benefit the doctor through a residual on the sale. I can’t do that with Costco or Sams.

Yes, they both give me discounts and I can shop both online, but say I told you they are the coolest place on earth and you shop there, guess what? I don’t get anything (‘cept maybe a thank you! from you.)

But “Tech Power” doesn’t stop there.

During this writing, John, my UPS driver left a shipment at the door we placed online less than a week ago. When network marketing started, UPS and FedEx weren’t even around. What’s amazing is that I can sneak online at any time and see just where the package is.

So put those together: cell phone, e-mail, wired phone, Internet, UPS, FedEx, and you have why network marketing is growing so fast. The old method of distribution is broken. The new method is sending a product through a network of consumers without a jobber or middleman.

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14 comments

Jamilah Kolocotronis September 13, 2005 - 9:22 pm

Hi Dave,
I’m glad you came to visit my blog.

You have a lot of good information here. This will help a lot in marketing my books. I think I’m going to be a regular visitor, too.

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B_oe September 14, 2005 - 3:02 am

Hi Dave!

Thanks for drop by my blog. I’m from singapore. Kind of cool for your job. Something new for me.
🙂

All the best too.Cheers!

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Catrinha September 14, 2005 - 4:02 pm

hi Dave

Thanks for the feedback

saludos…

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Art_Lover_Girl September 14, 2005 - 4:11 pm

Hey, glad to know you dropped by my blog… How did you find it? Whatever, your text is really great and, paraphrasing your comment, useful 🙂 Take care.
Carol

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Teej September 14, 2005 - 5:57 pm

Such an interesting blog. And I just love your writing style.

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dooma September 14, 2005 - 9:24 pm

hi dave, thanx for dropping in at oh!dooma. i really appreciated it. with your site, i really do hope you’ll encourage marketing neophytes. with regards to your derma thing, i would suggest you to visit philippines. the derma industry there is on its golden age. try to visit dr. vicky belo or dr. pie calayan, they’re the kingpin of pihilippine dermatech. you’ll be surprised to undergo hollywood-like derma procedures with reasonable prices cheaper than that of the states’. hope to continue the communication with you. 🙂

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Nique September 14, 2005 - 11:37 pm

Hey Dave,
Thanks

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Jo September 16, 2005 - 10:04 am

I loke your blod, very interesting. Thanks for stopping by my blog. Good luck with everything

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Zook September 16, 2005 - 12:58 pm

Wow, you delete messages with constructive critisism?

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Jenny September 18, 2005 - 3:13 pm

Good points. I’m not a marketing major, but it was an interesting read nonetheless.

Thanks for stopping by my site!

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Lashan September 19, 2005 - 6:37 pm

Well I think that your information is really helpful

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Marcia September 19, 2005 - 7:59 pm

So you speak Portuguese. That’s why you understood what I wrote. You lived in Brazil.
Thanks for dropping by my blog. Been to yours twice already. Kinda of new to me what you do.
Hugs
Marcia

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Ice September 19, 2005 - 10:28 pm

Hi Dave thanks for the drop at my blog. I find really interesting things and a very good comment about the life Marketing and technology, perhaps we are seeing the birth of a new method in marketing issues.

Cheers and keep up the good work!

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Dave September 28, 2005 - 11:17 am

Hello Ice,

I know it. It’s a wave that many will be part of. Check out Richard Poe’s site for books written on what is happening.

Some people are still stuck on the way network marketing was “marketed” in the 70’s, 80’s and 90’s. I do feel Poe and others are correct in predicting an acceptance of networking by means of the Internet and simply creating a network of consumers rather than distributors.

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