Is Your Business Right for You?

by Dave Jackson

I’m always fascinated at the fact that no matter how much I read or listen to the masters in Network Marketing, they never have a “big secret” on how to make your business work better and grow. What I’ve found is that they re-visit principles that stand true in any business. What happens to us is that we look at the principles and think there must be something more.

The reason why we do that is because we are wired that way. Yes, you’ve heard it many times that we live in a “I want it now” era. Things like “principles” take too long to read, let alone try them out. We want someone to wave a network marketing wand over us and turn us into Cinderella, someone we don’t personify day to day.

Yes, deep inside we have all the makings of a princess who deserves a prince and kingdom, but because of our lifestyle and choices, we can only dream of such things – unless, of course, we set a course for the royal castle.

Yesterday I listened as Network Marketing master Tim Sales spoke on “Key Things to Get Straight”. Filled with nuggets, Tim talked for over an hour. But, again, he simply resounded some basic principles we all need to hear. Now, I don’t know where you are in your business. Maybe you’re just starting and you found the site here. Or, maybe you’ve been growing your business and are stuck. Wherever you are, I want you to ask yourself right now – do you really believe in what you are doing?

Wait! Read that last line again. Do you believe in what you are doing?

A lot of people will have doubts: “I know what I want to do, but the way things are going now, I’m not sure what’s going on. I know what should happen, but I’m not sure why they are not happening that way for me.” Sound like you, or someone you know?

Here’s where that comes from.

Maybe your company has had some major problems with shipping products. You’ve been approached by people you’ve sponsored and they have totally lost faith in your company, and the one you represent. You start talking to yourself that maybe they’re right? Or what could I have done differently? Did I get in the wrong business?

Well, that’s possible, but first let’s break down what you’re doing in business. The majority of people in Network Marketing believe they are building a business that sells a product or service to another person. Their hopes are that they can recruit this person to join them in selling and thus create a big network of distributors. The successful masters don’t operate that way.

They know that only 3 – 5% of the population enjoy sales, so asking someone to come “sell” with you usually ends with a big “No!”

What you want to do in your Network Marketing business is (magic wand moment) “Make Someone’s Life Better“. That’s it. Four words. Write that down. Today I’m going to make someone’s life better. And make a sticky note and put it up on your PC screen.

Listen to the masters and what do they say? Sell? No. Improve someone’s life with a product, service or business opportunity? YES!

Okay, let’s wrap this up. Write these questions down (feel free to cut and paste from here), and get in a quiet place, the bathroom, the beach, your car while waiting somewhere… and your homework is to Get Straight on these four questions. Write down the answers, which may involve writing an e-mail to your upline, visiting the company, as Tim Sales did, or whatever it takes to get your belief where it needs to be. Here we go:

1. Believe in your desire to make someone’s life better.
2. Do I believe that my product will actually make someone’s life better?
3. Do I believe that my business will honestly make someone’s life better?
4. Do I believe that I will train them so that the business does make their life better?

If not, how can I get straight on this?

Remember, Prince Charming will only come looking for someone with a fit.

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10 comments

g. October 2, 2005 - 10:22 pm

You visited my site a while ago and left what looked like a spam kind of comment. I’m not sure you ever read my blog. It sure didn’t sound like it. It sounded like you had some kind of automated robot that went spinning through blogdom, to harvest places where you could leave your ad.

But I clicked on your link, and liked what I saw. I’ve been back several times since, and I like the way you write.

I’m not into Network Marketing. It really annoys me when I hear someone say they are trying to “grow” their business when really they are only trying to get other people to join in the pyramid.

What product do you actually deliver that makes someone’s life better?

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Dave October 2, 2005 - 11:52 pm

Hi G,

I actually like your site and the many photos. Always thought photography was such a creative outlet, and marvelous therapy.

As far as a product that makes someone’s life better, if you are creating a network of consumers (not distributors), then you best have something that makes life easier, better.

As far as Network Marketing being a pyramid, I used to think the same thing and say the same thing to my “friends” that would come running to get me to join their latest craze. Then, I thought I’d better do a little research on it.

I did my due diligence and have found that the old way of marketing (manufacturer, warehouse, jobber, marketer, storefront), is really broken in our day and age. Just think of how Dell does their business. Now that’s awesome network marketing. Sam’s and Costco are other good examples of how network marketing was designed to work.

What happened was many greedy people involved used unscrupulous ways to get people “in” and really made a mess of the term. But that doesn’t mean the concept is bad. Some people are. But you get that in anything. (I’m not going to stop using the Internet because there’s porn.)

And about pyramids, I checked that out, too. That’s not Network Marketing. Pyramids don’t involve a product and only the people at the top make all the money. In Network Marketing, there are no people at the top, rather, you can “pass” people if you create a larger network (by simply telling people how you now buy off the Internet, your own product, instead of going to Walgreens).

It’s not for everyone. And that’s okay. Not everyone loves the Red Sox. 🙂

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g. October 3, 2005 - 6:12 am

Thanks for your thoughtful response.

I’ve been tempted (I was going to say almost sucked in) by a couple of those voracious pyramid schemes, when I answered what looked like a normal job offer.

Most recently by one called
Mannatech,
which actually sells some useful products.

But you didn’t answer my question.

What product do YOU actually deliver that makes someone’s life better?

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Dave October 3, 2005 - 7:31 am

Hello G,

At the time I did my research, my wife was looking at Arbonne International. We’ve replaced the store bought products with products Arbonne makes, and have shared how good they are with our friends – just like you’d tell someone about a good movie. But, Arbonne pays us each time we make a referral and someone is interested. I still can’t get Regal Cinema to do that.

Seriously, we don’t do any selling or convincing. It’s like I tell you about a great camera with 8.2 Mega Pixels and show you some results I’ve had. But it might not be your cup of tea. You might be a Nikon man and I just showed you a Canon.

That’s why I started the site. The majority of networkers think it’s sales and that they must convince and cram it down your throat – and you don’t convert, then you’re not my friend anymore.

Arbonne has now become the fastest growing network marketing company on the planet, which is cool to be a part of that wave. I’m a baby boomer and can totally relate to most of the product line. So, we did make a good choice and it was for us. It’s not for everybody.

Hope this answers your question.

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g. October 4, 2005 - 3:53 am

Yes it does Dave. Thanks a lot.

What you are saying, if I got it right, is that it’s the paying for referrals that makes it network marketing.

I wasn’t aware that Dell was paying for referrals.

And how are Sam’s and Costco’s network marketers?

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Dave October 4, 2005 - 6:09 am

Hello G,

What makes it network marketing is that you are marketing a product through a network of consumers.

You aren’t paying for referrals. You, in fact, get paid for referrals, if the prospect enrolls (like Sam’s/Costco’s $35/year). Plus, you make a residual on everything they purchase from their own “store/business”.

Dell, Sam’s and Costco have become giants simply on referrals. Especially Sam’s and Costco as Dell does do a good share of advertising (yet has no “storefront”).

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suitcasejenny October 8, 2005 - 12:06 am

Are you involved with Quickstar? I have spent years attending seminars that teach what you teach. Good teaching. I figured out how they make their money though when we started our concert promoting business. Its all in the functions. They are selling themselves and thats where the money is.:)

Reply
Dave October 8, 2005 - 12:29 am

Hello Jenny,

No, I’m not involved with Quixtar. Am glad you found a niche there! Sounds great!! Stay at it. CANI!

Thanks for the kind words. Keep in touch.

Dave
Naples, FL

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katie November 17, 2005 - 3:53 pm

So are you the owner or something to this site ’cause you always talk business and well wat’ up?

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charlene February 14, 2007 - 10:19 am

Dave:

Congratulations on Adriana’s Mercedes Benz Party next month!! WhooHooo!!! Yeah!! Thanks for all your support and insight into what really makes netWORKmarketing bring REsults!

Charm in Denver

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